President Joe Biden’s re-election campaign seems to be unofficially kicking off, and First Lady Jill Biden is set to take a leading role. She will visit four states, namely Maine, Vermont, Colorado, and Michigan, to highlight the achievements of President Joe Biden’s administration. Education Sec. Miguel Cardona will accompany the first lady on her trip to Maine and Vermont.
First Lady Jill Biden to visit Maine, Vermont on Wednesday as part of ‘Investing in America Tour’ https://t.co/UR7yii9fz2
— The Boston Globe (@BostonGlobe) April 1, 2023
The campaign, which is named “Investing in America,” aims to showcase the impacts of the president’s Investing in America agenda. The White House first announced the three-week campaign on March 24th, with plans to visit more than 20 states across the country, with a particular focus on the economy, infrastructure, jobs, and manufacturing.
This week, the second week of the campaign, the first lady will play a crucial role. She will launch a four-state swing to highlight career-connected learning programs that help students prepare for high-paying jobs introduced by President Biden’s agenda. The first lady alone will visit Colorado and Michigan on Monday to meet with governors before joining Cardona in Maine and Vermont later that week.
The Biden administration plans to establish career training programs promoting vocational training, high school, and community college students’ readiness for the workforce. The administration’s proposed Community College and Career Training plan will offer $109 billion to provide two years of tuition-free community college to all students.
Jill Biden has demonstrated that she is an adept messenger for the administration’s priorities and has travelled often to traditional battleground states and even red states. CNN reported that the First Lady’s campaign is a preview of how she could potentially be deployed in the 2024 campaign.
The First Lady’s involvement helps establish a more detailed picture of Biden’s re-election campaign strategy. By tapping Jill Biden to be the driving initial voice of the campaign, the Biden administration creates a potential appeal around the first lady’s bipartisan support for the campaign’s issues. We will have to wait and see if Jill Biden’s efforts are going to be effective in campaigning on behalf of President Joe Biden and secure a second term.