The campaign to re-elect President Joe Biden is ahead of the game by buying its first radio ads for the 2024 running season. Black and Hispanic people are who they want to reach. This is a bigger and earlier move than Democrats have made in past reelection campaigns. It shows that Biden is determined to keep the support of these key groups of people.
President Joe Biden's reelection campaign made its first radio ad buy of the 2024 cycle Tuesday, specifically targeting black and Hispanic voters. This purchase is earlier and larger than those of past Democratic reelection campaigns.https://t.co/H2A90ktHTA
— Washington Examiner (@dcexaminer) October 4, 2023
Two radio spots in the campaign, "Commitment" and "La Diferencia," talk about how Biden and Vice President Kamala Harris want to help small businesses, cut costs, and fight for justice. The ads are put in a smart way. For example, "Commitment" runs across the country and on local stations in Georgia, Pennsylvania, Wisconsin, and North Carolina, which are all close races. On the other hand, "La Diferencia" is aimed at Hispanic populations in Arizona, Nevada, Georgia, Michigan, North Carolina, Pennsylvania, and Wisconsin. The party is spending $25 million on ads, and this ad blitz is just one part of it.
Julie Chavez Rodriguez, the campaign manager, said that the team was dedicated to getting every vote and getting in touch with black and Latino voters early on. She said that President Biden and Vice President Harris are the only ones who support small companies, keep people's rights safe, and help families save money. If Biden's team wants to keep the support of black and Hispanic voters, the recent drop in support and enthusiasm from these groups is a cause for concern.
Biden has been sending Vice President Harris to talk to important black and Hispanic groups as well as historically black colleges and universities to get young people to vote. This is part of his effort to get more minority voters. As a way to play to his strengths, Biden has been focusing on union workers and the manufacturing industry in the Rust Belt.
The Republican Party is also trying to get votes from Hispanic people. "Deposita Tu Voto," a Spanish-language project started by the Republican National Committee last month, includes RNC Chairwoman Ronna McDaniel and a number of Republican representatives. This year, the Republicans did better with Hispanic votes than in previous years. This means that they could be a big problem for Democratic candidates in 2024.
Between now and 2024, it's clear that both parties will have to fight hard for black and Hispanic votes. Early and aggressive efforts by the Biden team to keep these voters show that they can't afford to lose them. That being said, Republicans are also trying to get votes from Hispanic people, so the race will be very close. Who will win? Only time will tell.