In a desperate attempt to convince Americans to get another COVID-19 shot this fall, the government, led by President Biden, has changed its messaging. No longer is it referred to as a “booster,” but now it’s an “updated” vaccine, much like the annual flu shots that are recommended each year. This shift in terminology reflects the recognition that the coronavirus has entered its endemic phase, similar to the flu. It also aims to combat the public’s apathy and concerns about the safety and efficacy of the shots.
The government is pleading for Americans to get another COVID-19 shot this fall, but President Biden's messaging has shifted. https://t.co/ZRSEjJ3dOt
— The Washington Times (@WashTimes) October 12, 2023
Mandy Cohen, the Director of the Centers for Disease Control and Prevention, is using this new language to describe this year’s shot as a routine fall immunization, along with the flu vaccine and shots against RSV. The government is trying to make this seem like a run-of-the-mill event, encouraging Americans to simply get the shot without thinking too much about it. They want to downplay the number of shots and any potential concerns.
President Biden himself has already received his flu shot and COVID-19 shot behind closed doors this year, a departure from previous years when he made a big show of it on camera. The White House claims he had a busy schedule and wanted to get it done quickly, but some speculate that this decision not to publicize it is linked to the upcoming 2024 campaign and Mr. Biden’s declaration that the pandemic is over.
Despite the government’s efforts to move on from the virus and associated worries, there is still resistance among many Americans to getting another shot. While over 80% of Americans have received at least one COVID-19 shot and 70% are fully vaccinated, polling suggests that about half of Americans have little interest in getting a booster. Lingering reports of adverse reactions and doubts about the vaccine’s efficacy have contributed to this resistance.
Additionally, many Americans, particularly conservatives, remain skeptical of the government’s handling of the COVID-19 crisis. They feel that heavy-handed tactics, mandates, and shifting advice on masks have eroded their trust in public health institutions. This skepticism, combined with concerns about the COVID-19 shot itself, has led many to question the government’s recommendation for everyone to get the updated shot this year.
To make matters worse, there are supply issues with COVID-19 shots in some parts of the country. Some locations, particularly primary-care offices, are struggling to acquire enough vaccines. While pharmacies are working to address these supply issues, it’s clear that there are logistical challenges to overcome.
Overall, the government faces an uphill battle in convincing Americans to get another COVID-19 shot. Public opinion has hardened, and the nomenclature change alone is unlikely to have a significant impact. The government must address concerns about safety, efficacy, and trust in order to increase the uptake of the updated shot.