Staff Reports
In a desperate attempt to pretend that the disastrous Dylan Mulvaney collaboration never happened, Bud Light is kicking off the NFL season with a new ad campaign aimed at America’s football fans. Let’s take a moment to reflect on Bud Light’s current state. After being hit with Costco’s death star in early July, Bud Light has been losing millions of dollars in sales, laying off workers, and even selling off craft beer brands. With analysts predicting a permanent loss of market share, Bud Light is just pretending that the Mulvaney disaster never occurred.
But now, let’s talk about the new ad. Bud Light’s “Easy to Sunday” campaign features everyday football fans doing what they do on game day. Tailgating, celebrating at sports bars, and wearing team jerseys are all expected scenes in the ad. Bud Light wants to remind football fans that they’re still the beer choice for game day. Are they though? Bud Light, are you sure about that? It seems like they’re desperately trying to reclaim their former glory, but it’s just not happening. They really screwed up when they decided to team up with a 26-year-old who thinks he’s a teenage girl. I mean, seriously, what were they thinking?
Sounds Like the Democrats.https://t.co/DSH1yCztmI
— Gene Raymond (@chewie1238) August 24, 2023
Despite Bud Light’s downward spiral, the NFL seems more than happy to take their money. The Washington Commanders recently announced a multiyear deal with Bud Light as their official beer sponsor. Bud Light will even be hosting live activities on game days and producing special beer cans featuring logos of each sponsored NFL team. It’s no surprise that the NFL is embracing Bud Light, considering their eagerness to cater to the demands of the Black Lives Matter movement. I guess pretending to be a girl is just another thing they’re willing to overlook.
In conclusion, Bud Light’s attempt to erase the Mulvaney disaster with a new ad campaign is just sad. They’ve lost their loyal customers and damaged their brand reputation. The NFL may be happy to accept their sponsorship, but it’s clear that Bud Light is desperately clinging to any shred of relevance they have left. Maybe they should spend less time on marketing and more time on making a better beer. Just a thought.
