Staff Reports
The United States of America’s beloved beer, Bud Light, has been losing sales since partnering with left-wing transgender influencer Dylan Mulvaney last April, and Anheuser-Busch InBev’s global Chief Marketing Officer Marcel Marcondes admits this has been a wakeup call for the company. The debacle surrounding this partnership has disturbed thoughts of Marcondes, and the rest of the company at large. It is heartbreaking to see that so many brands are using their platforms to divide the country, and especially distasteful when it comes to a beer which has always been the great unifier—everyone has the ability to sit and have a beer together, no matter their political persuasion.
Anheuser-Busch InBev’s CMO Admits Bud Light Controversy Has Been a 'Wake-Up Call' https://t.co/DuOIf7upNZ
— Townhall.com (@townhallcom) June 20, 2023
Marcondes had made it clear to marketers that this troubling incident was a lesson in truly understanding consumers, rather than trying to overtly influence them. The company plans to remind itself of their core values and focus on bringing people together, not apart. That is what Bud Light stands for–making beer easy to drink and even easier to enjoy.
Bud Light is on a mission to make amends for their mistake, and they have started by looking inwardly for solutions. The brand is being ‘humble’ right now, according to Marcondes, in light of the situation. Bud Light will be making an effort to reconnect with customers, giving them a chance to break bread and have a beer together. Their efforts will not be in vain, and will be done in conjunction with leadership approval. In fact, this summer they’re tripling the marketing budget for Bud Light in the US to re-instate the brand’s leadership status and America’s top-selling beer.
Although Bud Light has not yet issued a formal apology to their patriots, the decision has been made to move on. We believe that customers will be able to forgive and forget since the beer has been a long-time favorite American drink for two decades.
