Staff Reports
Dylan Mulvaney, the transgender media influencer, has been making waves lately, and not the good kind! It turns out that Bud Light, the beloved beer company, paid Mulvaney a whopping $185,000 in May 2023, which was months after the controversy first blew up. The company tried to downplay the partnership as just a tiny online advertising gig, but The Mug Club got their hands on some documents that tell a different story. The documents reveal the hefty payment and it looks like Bud Light was gearing up for a big media campaign.
🚨 BREAKING: New evidence reveals that Bud Light paid a MASSIVE retainer to Dylan Mulvaney, the transgender media influencer who permanently destroyed the Bud Light brand, with the goal of pushing a nationwide WOKE media campaign.
GO WOKE, GO BROKE!!!https://t.co/rcDruPhXp8
— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) November 17, 2023
As soon as Mulvaney posted that infamous Instagram video with her face plastered on a custom Bud Light can while chilling in a bubble bath, conservatives smelled trouble. They saw it as Bud Light going “woke” and trying to cater to the younger crowd who fancy craft beers. And it turns out, their suspicions were confirmed by Bud Light’s Vice President of Marketing, Alissa Heinerscheid. She took a swipe at Bud Light’s loyal customers, calling them “fratty” and “out of touch.” Needless to say, she didn’t last long in her job after that blunder.
Reporters, like Steven Crowder, have been all over this story. Crowder pointed out that a fat paycheck like $185,000 usually means more than just a few social media posts. He’s convinced that Bud Light was testing the waters for a nationwide campaign and that this whole fiasco was just the tip of the beer bottle.
When the news first broke, Bud Light tried to save face by saying they wanted to “authentically connect with audiences across various demographics and passion points.” But let’s be real, nobody was buying that weak sauce. The fallout was catastrophic for Bud Light. They lost a whopping $5 million in market cap and got knocked off their high horse as America’s top-selling beer. And that’s not all – they even got booted out of the top 10 brands! The aftermath led to job losses and desperate attempts to get distributors to carry their brand, including giving away free beer and camo-printed cans like they’re going out of style.
So, it looks like this partnership between Bud Light and Dylan Mulvaney blew up in their faces like a shaken beer can. And Bud Light just learned the hard way that going “woke” doesn’t always lead to a happy ending. Cheers to that!
