Staff Reports
Anheuser-Busch, the beer giant, has finally wised up and is now partnering with iconic American motorcycle company Harley-Davidson to offer limited edition Budweiser cans reminiscent of the good ole days. The cans feature the phrase “brewed and built in the USA” and the Harley-Davidson logo, reminding customers of Anheuser-Busch’s dedication to American values. And this time around, the company is doing it right by not featuring transgender activist Dylan Mulvaney in the campaign, unlike their previous ad campaign which led to a boycott of their products.
JUST IN: Budweiser is launching another laughable attempt to save its failing brand, this time partnering with Harley-Davidson.
No thanks 😂😂https://t.co/zMdCBRvHiH
— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) May 26, 2023
The commercial for this campaign showcases a rugged gray-haired mechanic working on a classic Harley while rock music plays in the background. A group of men is then depicted on the screen, drinking Budweiser, reinforcing that Bud is the drink of the manly man.
https://twitter.com/KarliBonnita/status/1662153840932581376?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1662153840932581376%7Ctwgr%5Eec5f5d17eaf30ac14b1d02b1d6cb32f5b508647d%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ftrendingpoliticsnews.com%2Fnew-budweiser-launches-another-laughable-attempt-to-save-its-brand-this-time-partnering-with-harley-davidson%2F
The company’s statement, “The greatest legacies are built one detail at a time. Here’s to an American collaboration for the ages,” seems to have angered the liberals and their allies on Facebook, who are still attacking the company after the Dylan Mulvaney debacle. However, who cares about them? As long as Anheuser-Busch is able to appeal to its loyal base, that’s what matters.
It’s worth noting that the boycott that began after the Dylan Mulvaney ad campaign affected several Anheuser-Busch products, but it was Bud Light that bore the brunt of it. According to a beverage analyst at JPMorgan Chase, Bud Light sales dropped by a merciless 23% since the week ending May 6. However, the company is still standing since it has responded to the fiasco by opting for a more traditional and inclusive approach to their advertising.
Anheuser-Busch has now recovered its wits and realized that the best way to win back conservative customers is to offer products that resonate with their values. By partnering with Harley-Davidson, the company is proving that they value and support iconic American brands. So, here’s to a successful collaboration between two American legends and the success of a conservative, American beer.
