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Jaguar’s fancy new ad campaign backfired big time. The company tried to look cool with a “Copy Nothing” rebrand. But they forgot to show any actual cars in their commercial. Instead we saw weird models standing on rocks wearing colorful outfits. People mocked it as pure woke nonsense.
Sales crashed harder than a test driver hitting a wall. Jaguar sold only 49 cars in Europe this past April. That’s a jaw-dropping 97.5% drop from last year. In Canada they moved just 1,272 cars all last year. Those numbers shout failure louder than a roaring engine. Go woke really does mean go broke.
Jaguar bosses scrambled to explain the disaster. One manager claimed they weren’t “trying to be woke.” He said they just wanted to seem “modern, striking, and bold.” But their ad showed expressionless models deleting “ordinary” things. Real car buyers saw nothing ordinary about their empty ad.
The ad pushed nonsense phrases like “live vivid” and “break moulds.” Not one single car appeared in the whole commercial. Car shoppers don’t care about planet poses or colourful rags. They want to see engines, leather seats, and shiny new rides. Jaguar insulted real drivers with this embarrassing stunt.
Traditional Jaguar fans feel betrayed by this nonsense. The company trashed its own proud heritage. Instead of sleek luxury cars, they promoted rainbow outfits on rocks. That’s not bold. It’s just dumb. Loyal customers aren’t falling for this corporate madness.
Social media exploded with jokes about the trainwreck ad. People called it “lame” and “ridiculous.” Jaguar left comments open and got roasted alive. Even their own director admitted the backlash spread like wildfire online. Algorithms amplified the mockery from sea to shining sea.
Jaguar’s excuse rings hollow. They claim critics “aren’t the target audience.” But the numbers prove nobody’s buying these cars anymore. Real patriots want substance over silly slogans. We build nations with hard work, not fancy phrases. This ad copies nothing worth copying.
The lesson screams louder than a muscle car. Companies pushing woke garbage alienate real customers. Jaguar chose empty virtue signaling over actual automobiles. Now their sales charts look like ghost towns. This isn’t progress. It’s corporate suicide dressed in rainbow rags. Real Americans shake their heads and drive on.
