Staff Reports
The LIBRE Initiative, a Koch-funded organization, is on a mission to remind Hispanic voters in crucial battleground states just how much they should be rolling their eyes at President Joe Biden and Vice President Kamala Harris’s economic policies. As Election Day approaches, this group aims to shine a spotlight on the downfalls of Bidenomics, the economic strategy that has turned many wallets upside down.
In a tactical move, the LIBRE Initiative is unleashing a marketing blitz that involves a hefty investment in digital ads, with spending reaching six figures for their NoBidenomics.com campaign. This effort is part of a broader seven-figure campaign designed to inform Hispanic voters about the economic ramifications of Biden and Harris’s policies prior to the elections on November 5. The eyes of the nation will be on Senators Tammy Baldwin, Sherrod Brown, Bob Casey, Jacky Rosen, and Jon Tester, all of whom are facing the electoral music while trying to defend their votes for policies that have resulted in soaring living costs.
Koch-funded group tries to undermine battleground Democrats over Bidenomics in new ad https://t.co/cs1UJirCNC
— Washington Examiner (@dcexaminer) September 10, 2024
Their 60-second ad, cleverly titled “La Familia,” depicts the uphill battle many Hispanic families face in making ends meet amid climbing inflation and numerous regulatory hurdles. This messaging aligns perfectly with the frustrations felt by the average American family that’s been squeezed at the grocery store and struggling to pay their rent. According to the CEO of the LIBRE Initiative, Jose Mallea, the current economic climate should have Latino communities buzzing with concern as they grapple with the hardships of daily life.
A poll conducted by one of LIBRE’s connected entities reveals that a staggering 88% of Hispanics believe the American dream is slipping away for the next generation, reflecting a sentiment that is bound to give any politician a run for their money if they don’t pay attention. Additionally, with 72% of Hispanic voters feeling the country is on the wrong track, and nearly half feeling financially worse off than they were just four years ago, the time is ripe for a change of course.
Historically, the majority of Hispanic voters have leaned toward the Democratic Party, yet a shift appears to be in the air. Former President Trump made significant inroads with this demographic by challenging the mainstream left’s increasingly liberal policies. Even though Biden secured 61% of the Hispanic vote in 2020, those numbers are under heavy scrutiny as dissatisfaction simmers beneath the surface. With projections showing Hispanic voters accounting for nearly 15% of all eligible voters this year, it’s evident that their sentiments could be pivotal in the upcoming elections.
The electoral landscape is heating up, particularly for Baldwin, Brown, Casey, Rosen, and Tester, who are now feeling the accountability for their support of Bidenomics. The latest polling paints a picture of uncertainty for these incumbents, who could be staring down the barrel of a changing tide as the LIBRE Initiative’s campaign exposes the consequences of their economic choices to voters who might just be ready for a break from the rising costs that have plagued their households.
