Staff Reports
This Christmas, Target is gearing up to deck the halls with gay Santas and LGBT-themed nutcrackers, much to the concern of conservative shoppers. Erik Thompson, self-proclaimed “Senior LGBTQIA+ Segmentation Strategist & Pride Lead,” has taken the lead in bringing what some might call controversial merchandise to the retail giant.
Gay Santas and LGBT-themed nutcrackers are set to line the shelves at Target this Christmas season as the retail giant makes another foray into the world of pride merchandise.
Erik Thompson, who markets himself as a "Senior LGBTQIA+ Segmentationhttps://t.co/1NoppeKn3y
— Conservative News Daily (@ConservNewsDly) November 16, 2023
Thompson, also known as “gaycruella” on Instagram, proudly announced his partnership with Target, highlighting his previous success with their Pride month merchandise. However, many right-leaning individuals are questioning the profitability of such a move after Target faced backlash and a significant drop in sales due to its “tuck-friendly” swimsuit line.
Thompson’s flamboyant Instagram post about his new role has stirred up concern among conservative consumers, with some worried that this bold move could alienate a significant portion of Target’s customer base. While Thompson may view this as a groundbreaking opportunity, there are doubts about whether his multicultural merchandising strategy will pay off, especially after Target experienced a stock plummet and reportedly lost billions of dollars during its 2023 Pride month venture.
For those who prefer a more traditional holiday shopping experience, the prospect of encountering gay Santas and LGBT-themed nutcrackers at Target this Christmas may not be very jolly. It remains to be seen whether this risky business move will pay off, but with previous financial losses due to boycotts related to pride-themed merchandise estimated at $15 billion, the stakes are undeniably high.
