Staff Reports
President Biden’s latest ploy to wrangle Latino votes is launching during the Copa America soccer tournament, in a move that’s less about soccer and more about scoring political points. Biden’s campaign is set to dump millions into advertising aimed at Latino voters—because apparently, appeasing Hollywood celebs isn’t his current focus.
With an anticipated audience of over 100 million viewers, the seven-figure campaign is touted as trying to reach voters in battleground states just as they settle into their living rooms for some soccer action. Think of it as the political equivalent of crashing a party uninvited, armed with cheesy infomercials.
Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager, paints this as some historic effort, stating that their campaign understands the significance of showing up to earn votes. Organizing around Copa America fits the bill since what better way to woo voters than to interrupt their favorite game with political propaganda?
Biden targets Latino voters with advertising push during Copa America tournament
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— Washington Examiner (@dcexaminer) June 20, 2024
The 30-second ad, lovingly titled “Gooaalll!”—because spelling it correctly wouldn’t be catchy enough—will be shown in states like Nevada, Arizona, Georgia, Florida, Texas, and North Carolina. These are swing states where Biden’s team desperately needs a win. The ad will run in English and Spanish on radio, television, and digital platforms, all slated to cash in on those “high-visibility” moments during the games.
The script starts by reminding viewers of empty stadiums four years ago, an unsubtle jab at Trump, highlighting Biden as their savior who reopened the country and “got them back on track.” The ad concludes by claiming Biden “gets stuff done” in stark contrast to Trump’s alleged failures. As if Biden’s billboards and ads at bus stops will somehow solve inflation, fix the border crisis, or address rising crime.
Despite pouring millions into ads, including those focusing on Trump’s legal troubles, the Biden campaign is struggling among Latino voters. Rodriguez admits they’ll leverage the Copa’s energy to mobilize these voters, dishing out the same tired message: Biden has fought for the Latino community, while Trump has allegedly failed them.
Adding a sprinkle of merchandise into the mix, the campaign will sell soccer-styled jerseys because something needs to win votes, like campaign-branded apparel. Biden’s team also plans to host watch parties at campaign offices and sports bars, starting in Nevada and Arizona, likely hoping that soccer’s excitement will somehow translate into political enthusiasm.
Further down the rabbit hole, Biden’s campaign will offer bilingual toolkits for voters to host their home watch parties to discuss how Biden is delivering for Latino families—interestingly timed to coincide with the U.S. men’s national team’s match against Panama on the same night as the first presidential debate. Because, of course, taking every possible opportunity to slam Trump is the Biden campaign’s actual game plan.
