Staff Reports
President Biden has taken a new approach in his campaign ads against former President Trump this time around. The Biden campaign has increased their attacks on Trump, portraying him in a negative light and using his own words against him. This is a departure from Biden’s 2020 campaign, where he aimed to stay above personal attacks.
Biden risks black eye with new aggressive plan to beat Trump at his own game https://t.co/GxEYn80DOf https://t.co/GxEYn80DOf
— Washington Examiner (@dcexaminer) May 1, 2024
The Biden campaign has significantly ramped up their ad spending, especially in crucial swing states such as Arizona. One of the main issues Biden is highlighting is abortion, using the recent Arizona Supreme Court ruling to launch a series of ads attacking Trump’s stance on the issue. The ads emphasize the danger women face in light of restrictive abortion laws and vow to fight for women’s reproductive rights.
In addition to the abortion issue, Biden is also using Trump’s own words against him in his campaign ads. For instance, Biden has utilized Trump’s “bloodbath” comments to portray a stark warning of the potential consequences of Trump winning the election in 2024. Additionally, footage from the white supremacist rally in Charlottesville has been featured in Biden’s ads, aiming to associate Trump with the controversial event.
Biden’s campaign has also emphasized his age, following his record-breaking inauguration as the oldest President. Biden has addressed concerns about his age in a campaign ad and has attempted to showcase Trump’s failures in fulfilling policy promises.
The increased aggressiveness in Biden’s campaign ads underscores a shift from his previous approach, with a strong emphasis on attacking Trump directly. It remains to be seen whether this strategy will be successful come Election Day in November.
