Staff Reports
The makers of Bud Light, Anheuser-Busch, continue to disappoint the public. Even though their new ad was supposed to put the controversy behind them, the public still doesn't forgive them for what they did to their fans.
Bud Light is struggling, and despite their best efforts, sales are still tanking. In America, Modelo has become the new king of beer, dealing a serious blow to the brand.
The ad, which is supposed to be about summer, is rather lackluster. It features a group of people drinking Bud Light while trying to cool off, and it features people barbecuing and walking into screens. There's nothing controversial or scandalous about the ad, which is mainly about having fun with the weather.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
Many people criticized the new ad on social media, where they pointed out the company's past mistakes and how no one wants to be associated with Bud Light anymore. Others said they should have gone back in time and created new content. It's clear that the public feels betrayed by the brand.
According to Jesse Kelly, a conservative radio host, Bud Light is on the road to recovery, and they should start by hiring funny writers and developing light-hearted campaigns to rebuild their brand. However, it's hard to ignore the fact that every time they release a new ad, they get ridiculed.
Bud Light should apologize to their fans and admit that they made a big mistake. A simple statement saying "We're sorry" would help the brand regain their fans' trust. However, it seems that Anheuser-Busch is not ready to do this. Modelo will continue to reign as the king of beer in America until they issue an apology.
