Staff Reports
Bud Light has finally realized the error of their ways by teaming up with a transgender influencer named Dylan Mulvaney. The opposition to this partnership was massive, resulting in a substantial drop in market share for Bud Light, ultimately affecting the parent company, Anheuser-Busch. But now they’re back, and they’re ready to make things right. In an effort to recover their image, Anheuser-Busch has announced that they will spend a significant amount of money in their marketing efforts.
Here's Bud Light's New Strategy After Mulvaney Backlashhttps://t.co/QqegZbbLn5
— Townhall.com (@townhallcom) April 28, 2023
According to the editor of Beer Marketer’s Insights, Benj Steinman, Anheuser-Busch will undertake a massive marketing blitz to get their brand back on track. At a closed-door meeting in Washington, DC, company executives told US beer distributors that they will spend heavily on the brand after spending dropped significantly last year.
The Bud executives said at the meeting that the fresh marketing push will begin immediately to reverse the damage from the controversial Mulvaney campaign, which resulted in a 17% drop in sales of Bud Light during the week that ended on April 15. Anheuser-Busch did promise to spend a lot of money on Bud Light marketing this spring and summer, starting with a massive push this week for the NFL draft.
Thanks to the swift action of Anheuser-Busch, the public will no longer have to endure campaigns that go against their values. The company has promised to improve their screening process before any marketing hits the public. This improvement will ensure that future campaigns are more in line with the views of the American people.
Overall, the moves come after a much-needed staffing shakeup at the company, which resulted in Bud Light’s former VP of marketing taking a leave of absence along with her boss, Daniel Blake. The changes made by Anheuser-Busch show that they have taken a step in the right direction and are genuinely interested in listening to their customers. This move is not just good for the company, but it also shows that hard work and dedication can lead to change. Bud Light has come a long way, and there is a high hope that going forward, they will stay true to their traditional American values.
