The feud between Republican Florida Governor Ron DeSantis and liberal-owned Disney continues. The company had the audacity to cave to pressure from the radical left and publicly spoke out against the Florida Parental Rights in Education Act, inaccurately dubbed the “Don’t Say Gay” bill. DeSantis effectively told them to stay in their lane. Even with the return of former CEO Bob Iger and the ousting of Bob Chapek, the feud persists. Florida recently expanded the Parental Rights in Education Act, a win for parents everywhere.
Another law from February ended Disney’s self-governance of the Reedy Creek Improvement District, as Florida powerhouses, DeSantis and the legislature pushed to ensure that the company pays its fair share of taxes. The area came under state receivership, demonstrating DeSantis’ commitment to making sure monolith corporations play by the same rules as everyone else.
Last week, the leftist media breathlessly reported Disney cancelling plans for an office complex in Florida, making it seem like DeSantis had lost out on a big opportunity. However, it was revealed that nothing had ever moved forward with the project since its announcement in 2021. Jeremy Redfern, DeSantis’ press secretary, pointed out that Disney was restructuring their failing business operations by canceling unsuccessful ventures. It’s no surprise that the company is having financial difficulties, as it ranks fifth among the top 10 most polarizing companies, with a 19.3-point gap between Republican and Democratic respondents.
Dropping 2.5 points on Reputational Quotient (RQ®) from 2022, Disney was hit hard by polarizing political drama, and its overall reputation score was severely impacted. Democrats’ feelings about the company grew more positive, while Republicans’ feelings about Disney became more negative by 14 points. The company’s reputation score had been declining since 2017 until it decided to publicly push woke ideology, a move that hurt them severely in the ratings. To make matters worse, the company experienced a decline in perceptions of future growth, citizenship, ethics and authentic brand values.
The Ratings Are in For These Major Companies, and One in Particular Took Quite the Dive https://t.co/rq23TbrmxM Pedophileland !
— Falcon Blog (@FalconBlog2) May 24, 2023
Perhaps the lesson here is that when you divide your audience, you ultimately subtract customers for your business. Disney, which didn’t have a track record for speaking out on leftist issues, came in late and then flip-flopped, making it a less authentic and even divisive brand. It’s clear that Disney is just another woke corporation succumbing to leftist pressure while losing its reputation as a family-oriented company. In stark contrast, DeSantis is expected to announce his run for president, proving once again that he’s a leader committed to the conservative values that made America great.