Once upon a time in the land of late-night television, a man named Jimmy Kimmel found himself in quite a pickle. Now, normally, we wouldn’t give too much attention to this jester of the night, but this time Jimmy stirred the pot enough to make everyone sit up and take notice. You see, Jimmy managed to anger and perplex quite a few folks with his comments following an incident involving Charlie Kirk, a conservative figure. When his show returned after a short hiatus, a dramatic affair unfolded to say the least.
In the court of media opinion, where ratings are the true king, Jimmy’s attempt to apologize or not apologize—depending on who you ask—fell short. Our brave entertainer spent time on live TV addressing the controversy, possibly vying for an Oscar in the ‘Best Performance of Remorse Without Remorse’ category. But the tears weren’t for Kirk; they seemed to be more about his own career’s potential demise. The audience saw through those crocodile tears faster than you could say “ratings plummet.”
Before long, the viewers, who initially tuned in out of curiosity or perhaps disbelief—because who doesn’t want to see an on-air train wreck—voted with their remotes. The numbers took a nosedive faster than an anvil in a Looney Tunes cartoon. While the audience initially showed up in droves to witness the high-intensity drama of Kimmel’s return, it turns out they didn’t stick around for the encore.
Over at ABC, they might be scratching their heads wondering what to do next with Jimmy and his costly production. After all, television is as much about balancing the budget as it is about entertaining the masses. Meanwhile, our guy Greg Gutfeld is laughing all the way to the ratings bank by being genuinely funny and adding a unique twist on political comedy that appeals to both sides of the aisle.
And let’s not forget, the comedy world used to look a little different—Jay Leno, David Letterman, and Johnny Carson made jokes that poked fun at everyone. Maybe Jimmy just missed the memo. It’s a topsy-turvy world when a conservative like Greg Gutfeld is outpacing the so-called liberal funny men. Perhaps it’s time for a reevaluation of what makes people tune in or, more importantly, what makes them laugh genuinely. Stranger things have happened, but for now, it looks like Jimmy might need to crack out some genuine smiles—or at least some fresh material—if he wants to win back that elusive audience.