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Ben Shapiro’s rundown of 2025’s most viral moments was more than a pop-culture highlight reel — it was a reminder that our cultural conversation is dominated by spectacle, not substance. From a jeans ad that blew up into a national controversy to celebrities trading red carpets for rocket pads, the year exposed how easily elites manufacture outrage and applause while the rest of America gets on with real life.
American Eagle’s summer campaign starring Sydney Sweeney — officially rolled out on July 23, 2025 — was meant to be a cheeky sell for denim, but it detonated into accusations of racial undertones and woke outrage almost overnight. Critics seized on a wordplay in the ad that compared “genes” to “jeans,” calling it tone-deaf and even invoking ugly language about eugenics; the backlash showed how any innocent marketing idea can be twisted into a political cudgel.
The predictable reaction from the left’s cultural machines followed: celebrities and activists piled on, while others turned the moment into music and memes — notably a viral jab from Lizzo — proving once again that outrage is profitable for influencers. Yet American Eagle walked away with more attention and, according to reports, a boost in sales, which should remind every conservative that cancel culture often ends up enriching the very brands the left pretends to punish.
Then there was the spectacle of celebrity space tourism, capped by Katy Perry’s April 14, 2025 suborbital flight with Blue Origin’s all-female crew. The 11-minute mission was breathtaking television: glittering suits, tears, and a PR moment meant to inspire — or at least distract — millions of viewers. For all the sentiment, the flight also exposed the absurdity of a class of elites using taxpayer-light, ultra-expensive joyrides as virtue-signaling theater.
Let’s be clear: commercial spaceflight is an impressive technological achievement and women’s representation in STEM matters, but the optics of pop stars and TV hosts taking billionaire-funded trips to the edge of space while ordinary Americans struggle with inflation, school chaos, and a porous border are grotesque. Experts warned that space tourism remains wildly unaffordable and more PR than policy — and yet the media celebrated it like a cultural triumph rather than a display of elite escapism.
Both episodes — the jeans ad debacle and the celebrity rocket ride — are symptoms of the same disease: a culture that elevates spectacle, weaponizes innocence, and lets the insulated class set the national agenda. Conservatives should call out the hypocrisy when the left applauds billionaire hobbies and later feigns moral high ground over an ad that mentions genes and jeans.
Hardworking Americans deserve better than being entertained into distraction. If 2025 taught us anything, it’s that the public square can no longer be ceded to celebrity stunts and manufactured moral panics; patriots must keep fighting for policies that secure our borders, grow wages, and restore common sense to our institutions.
