Staff Reports
Meta’s “Threads,” the ill-fated attempt at a Twitter competitor, is facing a massive struggle as engagement plummets just two months after its launch. Naturally, this comes as no surprise to conservative Republicans who have long maintained that Zuckerberg’s Meta is out of touch with the needs and desires of the American people.
When Threads first debuted on July 5, Meta’s CEO Mark Zuckerberg couldn’t contain his excitement as he touted the app’s supposed success. With over 30 million sign-ups within 24 hours, he hailed it as a triumph. But alas, the early popularity was short-lived.
According to a study by SimilarWeb, engagement on Threads has now cratered. Android users saw a drastic decline, with daily active users dropping from a peak of 49.3 million in early July to a meager 10.3 million in just one month. That’s a jaw-dropping 80 percent plummet in engagement! It seems that even the leftists that initially flocked to Threads have realized the platform’s shortcomings.
Not only is overall traffic declining, but big-name sign-ups are also abandoning the sinking ship. Celebrities like Tom Brady and Jennifer Lopez, who were granted early access to the app, haven’t posted a single thing since the launch week. Even popular YouTuber Mr. Beast, who was the first Threads user to amass over one million followers, has mysteriously vanished from the platform.
Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users https://t.co/BkCelxYahY
— Cernovich (@Cernovich) August 30, 2023
In a seemingly desperate attempt to salvage their failing creation, Threads recently added a web function to appease disgruntled users. But let’s be honest, a mere web function won’t fix the fundamental flaws of this ill-conceived social network. Zuckerberg himself acknowledged the platform’s decline in growth but tried to brush it off as “normal.” Maybe in his world, declining user retention is normal, but for normal folks like us, it’s a clear sign that Threads just isn’t cutting it.
Users have been vocal about their dissatisfaction with the clunky timelines that fail to display content from followed users, the heavy-handed censorship, and a slew of other issues. Yet Zuckerberg remains delusional, insisting that more features will solve everything. Sorry, Zuck, but fancy bells and whistles won’t fix the inherent problems of a platform that was doomed from the start.
In conclusion, Threads may have started with a bang, but it’s quickly fizzling out. The American people have spoken, and they don’t want Meta’s half-baked attempt at social media dominance. It’s time for Zuckerberg and his team to go back to the drawing board and come up with something that actually resonates with the values and desires of everyday Americans. But knowing Meta’s track record, we won’t hold our breath.
