Staff Reports
MSNBC’s recent ratings decline is nothing short of poetic justice. Following President-elect Donald Trump’s landslide victory over Kamala Harris, the network that boasts the infamous Joy Reid has seen viewers flee faster than rats abandon a sinking ship. In what some might call a splendid turn of events, MSNBC’s October average of 1.1 million viewers took a nosedive to 736,000 by the end of the week, marking a shocking 31% drop. Meanwhile, Fox News Channel experienced a remarkable 61% viewer increase during the same period. One can’t help but chuckle at the irony as liberal ideals crash and burn.
The primetime slots proved even more deleterious for MSNBC. In October, the network averaged 1.8 million viewers in the coveted 8 to 11 p.m. time slot, but post-election, it plummeted to a mere 808,000. That’s an astonishing 54% drop, suggesting that even the most ardent leftists are bailing on the dreary programming offered by Reid, Hayes, and O’Donnell. How fitting that the same network that has preached division is now watching its audience dwindle by more than half.
Comcast is putting MSNBC up for sale.
CNN just announced massive layoffs coming.Maybe the new owners will figure out that lying non-stop to your audience is a lousy business model. pic.twitter.com/jKPJEnT0ki
— Copy&Paste©️ (@wdmorgan2) November 12, 2024
Adding insult to injury, MSNBC’s viewership among adults aged 25-54—often considered the holy grail for advertisers—has nosedived by 57% in primetime. This demographic shift underscores a crucial point: even liberals are evidently repulsed by the condescending content that has emerged from the network. A seasoned TV news executive noted that the “Trump bump” they once expected is nowhere in sight. It seems that the audience has grown weary of Joy Reid’s trademark claptrap, and many have turned their backs to a network that seems perpetually out of touch with the pulse of America.
As political analysts scratch their heads over why MSNBC missed the mark, it’s clear they were blissfully ensconced within a self-imposed echo chamber. Their reliance on endorsements from former Republicans like Liz Cheney—a name once loathed by many on the left—only further illustrates their disconnect from real American sentiments. While the likes of Jen Psaki lament about failing to focus on the Never Trumpers, the reality is that MSNBC’s strategy hinged on the wrong ideas from the get-go. The network’s supposed leadership is stumbling over their own blunders, grappling for explanations in a waterslide of despair.
Rumors swirl about Comcast considering spinning off its cable networks, including MSNBC, in light of these plummeting viewership numbers. Industry speculation hints at a potential sale, and the prospect of someone like Elon Musk potentially buying the struggling network has sparked some late-night chuckles. The idea that those who have spent years bombarding the public with relentless nonsense might soon face the consequences of their actions is certainly a cause for celebration among conservatives. The countdown begins for MSNBC to reassess its entire approach, though one has to wonder if they are even capable of self-reflection amidst the rubble they’ve created.
