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Former NFL safety Jack Brewer laid it out plainly on Rob Schmitt Tonight, accusing Commissioner Roger Goodell of running the league straight into the arms of woke ideology and saying the NFL has forgotten what made it great: competition, fans, and a love of country. Brewer’s warning wasn’t vague commentary — it was a sober plea from a man who played the game, watching a once-beloved institution trade touchdowns for politics.
The league’s decision to tap Bad Bunny for the Super Bowl halftime — and Roger Goodell’s public embrace of that choice as “one of the great artists in the world” — proves Brewer’s point: the NFL now judges artists by their cultural signaling instead of their fit with America’s biggest sporting night. Fans aren’t fooled by platitudes about “bringing people together” when the choice so obviously panders to a particular political and cultural set. The commissioner’s pattern of prioritizing social experiments over the American mainstream has increasingly alienated the very viewers who built this league.
This isn’t a debate about music tastes — it’s about ideology. Bad Bunny has publicly criticized ICE and used high-profile stages to push political messages, and the NFL made a conscious decision to hand the biggest entertainment slot on American television to a performer with a record of political grandstanding. The league’s willingness to amplify that message during the Super Bowl shows who its priorities are now: virtue signaling and global branding instead of honoring the tastes and values of everyday Americans.
Conservative organizations and grassroots Americans have rightly pushed back, organizing alternative events and turning off the broadcast in protest, while celebrities on the right prepare rival shows that celebrate American culture. That response is not mere petulance — it’s a patriotic stand against corporate wokeism that forces politics into a family tradition. If the NFL thinks the country will quietly accept this transformation, it badly underestimates the backbone of this nation.
Even inside the league there’s pushback: polls and player surveys show mixed reactions to the halftime pick and reveal that a large slice of the Republican public disapproves, with many players saying the choice simply doesn’t resonate with football culture. The numbers confirm what conservatives have been saying all along — the NFL’s elite are out of step with their fan base, and the league risks long-term damage to its brand and viewership. The woke experiment comes at a cost, and the bill will be paid in declining ratings and lost trust.
Patriots who love this country and this sport shouldn’t hand the NFL a blank check to remake our traditions. Turn off the broadcast, demand transparency about how halftime choices are made, and tell sponsors you won’t support corporations that bankroll political theater instead of football. If conservatives stand together and refuse to be silent, we can shove the woke agenda off the field and put America back in the end zone where it belongs.
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