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The NFL’s announcement that Bad Bunny will headline the Super Bowl LX halftime show has rightly set off alarm bells among patriotic, hardworking fans who built this league into America’s pastime. Former ESPN anchor Sage Steele didn’t mince words, warning on Newsmax that the move isn’t about the fans but about global optics — and she predicted the choice will come back to bite the NFL.
Steele blasted the pick as tone-deaf to core NFL viewers, calling out Bad Bunny’s onstage persona and political stances that many Americans find hostile to this country. She described elements of his act as “demonic” and noted that even her own grown children avoid his shows, arguing the NFL is prioritizing image over the people who fill stadiums and pay the bills.
This isn’t accidental: the league has leaned on Roc Nation — Jay-Z’s company — for halftime curation for years, and the choice reeks of the same tasteless, politically charged decision-making that has alienated fans. Mainstream outlets reported how political alliances and corporate strategizing shaped the selection, underscoring that this is a calculated move, not an organic celebration of American culture.
The NFL’s pivot toward international markets has been obvious, from games in Ireland and Brazil to aggressive expansion plans that treat American fans as secondary. Steele argued the halftime booking fits that playbook: chase overseas headlines, appease entertainment elites, and shrug off domestic viewers who made the league a cultural icon. Conservatives see this as yet another institution putting profit and political signaling ahead of loyal Americans.
Bad Bunny’s own politics have fueled the fire, from his defense of undocumented migrants in Puerto Rico to comments suggesting he might avoid mainland U.S. shows because of ICE enforcement, which many saw as a slap at the rule of law. That combination of provocative political posturing and the NFL’s willingness to elevate it has evangelical conservatives, veterans, and everyday fans saying enough is enough.
Expect fallout. Sponsors, longtime viewers, and flag-waving fans who cherish halftime as a proud American moment may vote with their remotes and wallets, and the league will learn the hard way that cultural contempt eventually costs ratings and revenue. Conservative voices are already mobilizing protests and boycotts — the very “bite” Steele warned about is now in motion as ordinary Americans reclaim their standards.
If the NFL wants to survive as a uniquely American institution, it should stop chasing woke pageantry and start listening to the people who fill the stands every Sunday. Patriots won’t be shamed into cheering every political stunt; we will hold the league accountable, demand halftime acts that celebrate unity rather than division, and support leaders who respect our values and our country.
