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The National Football League quietly joined the woke parade this week by picking Bad Bunny — a politically outspoken entertainer who openly worried about ICE showing up outside his concerts — to headline the Super Bowl halftime show. The announcement came from the league, Apple Music, and Roc Nation, and it immediately underscored how far the league has drifted from celebrating broad American culture to elevating partisan celebrity.
Super Bowl LX is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, and the NFL chose a performer whose recent statements make clear he has serious reservations about performing in the continental United States. Whether the league planned this as a cultural statement or simply shrugged at the optics, millions of honest Americans will rightly ask why a global sports spectacle suddenly feels like a political rally.
Bad Bunny has explained publicly that fears of ICE raids and immigration enforcement influenced his decision to forgo U.S. tour dates for a recent residency, saying that the possibility of immigration agents “being outside” his concerts was a real concern. That admission, reported by multiple outlets, should make any fan who believes sports and entertainment should remain neutral pause and wonder why the NFL is putting this figure on its biggest stage.
Unsurprisingly, the pick set off a predictable conservative backlash, with state officials and right-leaning commentators blasting the league for celebrating an artist who has politicized his platform. Prominent conservatives argued the halftime show should lift up unifying American values, or at least someone who doesn’t use their platform to lambaste U.S. enforcement of the law; some even suggested country stars as more fitting alternatives. The fury is not just theater — it’s a real reflection of how alienated many Americans feel from institutions that once prioritized unity over messaging.
Newsmax and other conservative outlets were correct to call out the NFL’s tone-deaf move, because this isn’t about musical taste — it’s about who gets the microphone on the biggest night in American sports. Too many of our cultural arbiters now mistake controversy for courage and division for authenticity, and the league’s selection proves the point. Viewers who want their entertainment untangled from political posturing will remember this moment when they flip the channel or pass on Sunday ticket purchases.
The bigger picture is simple: if corporations keep rewarding celebrities for political stunts, free-market backlash will follow. Conservatives shouldn’t be afraid to vote with their wallets and their remote controls; let the NFL see what happens when they treat half the country like an audience they can take for granted. This isn’t small-mindedness — it’s common-sense accountability.
Americans who love their country and want institutions that bind us together must speak up now, not later. Refuse the normalization of politicized spectacle masquerading as entertainment, demand halftime shows that celebrate American greatness instead of lecturing the audience, and remind the league that patriotism and pride still sell tickets. The NFL wants you to accept this as normal; hardworking Americans know better and won’t be quiet about it.
