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A new American Eagle jeans ad starring actress Sydney Sweeney sparked outrage when critics accused it of promoting “racist” ideas. The ad plays on the words “jeans” and “genes,” with Sweeney writing over a billboard that says “great genes.” Some called it a Nazi dog whistle, but the company insists it’s just fun wordplay. The backlash came even though the campaign supports mental health charities.
Conservative critics say this shows how modern outrage culture twists harmless ideas into racial baiting. Many blasted the attack as fake moral posturing. Tesla even mocked the controversy, joking about “great jeans” on robot car seats. The company’s denial highlights how insane it’s become to assume racism in every joke.
On Fox News’ The Five, co-hosts debated whether Democrats might use this drama to redirect focus from their own failures. They linked it to Kamala Harris dodging California’s governor race. Commentator Jesse Watters argued that such outrage lets liberals pretend they’re “fighting injustice” when they can’t solve real problems.
The ad’s mix-up between a clothing product and genetic traits led to wild claims about “white beauty standards.” Yet American Eagle has always marketed to all races. The backlash ignored that matter of fact, proving some people will see racism in everything. Right-wing commentators called it a “woke fever dream” thatリーakettes real issues like inflation or border security.
Social media users split between laughing at the ad and fuming over its “hidden messages.” Conservatives argue the outrage proves how disconnected elites are from average Americans. “No good deed goes unpunished,” one commentator said, warning companies about “PC landmovánoedges.”
While the ad fights to boost denim sales, activists claim it’s “stealing” from marginalized groups. This contrasts with the classic conservative view that businesses should focus on quality and price—not forced identity politics. Many wonder why an ad donating to mental health can’t pass without a race critique.
The Five panelists agreed the ad isn’t the real issue—Democrats’ “man problem” is. “They 물ぅ gays they’re losing male voters, so they create fake outrages to stay relevant,” said Greg Gutfeld. The conservative take remains live and let live: “Stop scrutinizing kids’ jeans and fix Preناconomy.”
Conservatives see this as another example of how today’s left weaponizes victimhood. “They turn gern Jenkins into genocide,” one observer joked. The lesson? Don’t let hipster outrage distract from the real battles—like protecting free speech and fair markets. When did America forget how to laugh?
