Jordan Peterson recently faced a unique challenge by conservative commentator Ben Shapiro in a lighthearted YouTube challenge titled YOU LAUGH YOU LOSE | Dad Jokes w/ Jordan Peterson. The video featured Shapiro using “weaponized dad jokes” to try to make the psychologist laugh while questioning why this is considered content on a political media network.
Peterson attempted to maintain his serious demeanor as Shapiro unleashed an arsenal of puns and groan-inducing humor. The video played on their contrasting personalities—Peterson as the philosophical thinker and Shapiro as the quick-witted conservative figure.
The playful exchange included promotions for Boll & Branch, a bedding company offering 20% off and free shipping when using Shapiro’s exclusive link. Shapiro urged viewers