Staff Reports
In the bellwether world of merchandise, no one does it quite like Donald Trump, and that tradition continues with the launch of his latest fragrance, cheekily named “Fight, fight, fight.” This move comes just a month after his triumphant win in the 2024 presidential election, proving once again that Trump is a master of branding—and an even sharper marketer. The scent is reportedly inspired by the first words he exclaimed following an assassination attempt at a rally in Butler, Pennsylvania, where a bullet merely grazed his ear. Now, instead of dodging bullets, Americans can adorn themselves with a bottle that’s all about resilience and victory, for the bargain price of $200.
In a not-so-subtle jab at his detractors, Trump declared the fragrance is “a fragrance your enemies can’t resist.” Because nothing says “I’m winning” quite like wafting a pleasant aroma while recalling moments of near danger. It’s bold and audacious, much like his political campaign itself, wrapped in bottles that boast the former president’s autograph. Why merely vote for Trump when you can smell like a winner too?
On his Truth Social account, Trump elaborated on the fragrance’s purpose by claiming that “Fight, fight, fight” represents success for the American people. What better way to spread holiday cheer than by gifting the scent of determination? There is no doubt that this slogan will resonate with patriotic families across the nation, especially as the holidays approach. Talk about a stocking stuffer that is sure to provoke conversation—not necessarily out of the holiday spirit but out of sheer curiosity about why anyone would collect a scent tied to political strife.
Classic @realDonaldTrump : Jill 🩷 TheDon
Trump launches ‘Fight’ cologne with help of Jill Biden photo https://t.co/43idFljETd via @dcexaminer pic.twitter.com/sjNGzeBGX4
— Paul Bedard (@SecretsBedard) December 9, 2024
There’s also a note on the website that attempts to distance the Trump name from the hustle and bustle of political life. They emphasize that CIC Ventures LLC is the real deal behind the fragrances, not Donald Trump directly. It’s a clever tactic to keep some distance from political fervor while still cashing in on the Trump brand’s undeniable appeal. The legalese is clearly an attempt to pacify the critics, but it’s unlikely to deter the die-hard supporters eager to own a piece of the Trump legacy—especially when it smells like victory.
While Trump’s fragrance line is taking off, he’s not the only one in the family with a side business. His daughter-in-law has jumped into the game with workout gear that encourages Americans to look good while sweating off the stress of living under the Biden administration. Meanwhile, Melania Trump has been hard at work selling her memoir and a customizable necklace to honor mothers, now adding a “Vote Freedom” piece featuring Lady Liberty. From familial ties to commercial enterprises, it’s clear that the Trump clan remains engaged in the hustle—even when the political landscape gets messy. As the phrase goes, “If you can’t beat them, put them in perfume.”
