Staff Reports
Former President Donald Trump is hard at work to ensure that he doesn’t lose Georgia again in 2024 after narrowly missing victory in 2020. President Joe Biden barely beat Trump by about 12,000 votes in 2020, stealing the state from Trump, who had previously won it in 2016. The Black voter population in Georgia has been growing rapidly and played a crucial role in Biden’s victory.
After a recent visit to Atlanta, Trump’s campaign is making a deliberate effort to appeal to Black voters in Georgia for the upcoming election in 2024. His Super PAC, Make America Great Again Inc, has launched a new ad specifically targeting rural Black voters in central Georgia.
Trump's super PAC is targeting Black voters in rural Georgia with a highly-produced ad showing a Biden campaign staffer getting rejected by a voter. pic.twitter.com/qdbuynnvE9
— Citizen Free Press (@CitizenFreePres) May 3, 2024
The ad features a Biden campaign worker talking to a potential Black voter who had previously voted for Biden but is now expressing dissatisfaction with the current administration. The worker is seen reading off a phone bank sheet, which instructs her not to use the word “immigrants” and prompts her to mention a program supported by the U.S. Department of the Treasury that is unrelated to Biden’s policies. The ad highlights a decline in Black voter support for Biden, emphasizing that “black, hispanic, young voters abandon Biden.”
The state of Georgia has the third-largest Black population in the country, and it had a 22% voter turnout in the 2022 midterm elections. Additionally, Georgia is already making headlines for Trump’s legal matters related to the 2020 election, as he awaits trial for alleged attempts to overturn the state’s election results.
As of Friday, Trump is leading Biden by a 5.8% margin in Georgia, according to FiveThirtyEight. After his recent legal troubles, Trump managed to raise $7.1 million for his 2024 campaign.
Overall, the ad and Trump’s efforts in Georgia indicate a strategic move to secure the state’s support in the upcoming election, particularly among Black voters who are showing signs of shifting away from the Democratic Party.
