Staff Reports
There seems to be yet another intriguing development in the ongoing saga of CNN, the familiar cable news network many love to critique. In recent times, CNN’s ownership has remained under Warner Bros. Discovery following their merger in 2022. The network, once considered a news heavyweight, is now facing a seismic shift in potential changes. Its audience has dwindled more than ever, and even MSNBC seems to have caught the same bug of declining viewership. Meanwhile, Fox News is enjoying high ratings during a non-election year. Could it be that people prefer not being fed a steady diet of spin and selective storytelling?
Consider this—remember when CNN misjudged a news story, although specific incidents are hard to verify with current context. A similar case of media mishap was their portrayal of fiery protests as “mostly peaceful.” These instances aren’t forgotten, yet CNN trudges on.
Enter the recent plot twist with good ‘ol Tucker Carlson, a familiar figure to those following conservative media circles. Imagine him running CNN! Yet, there’s no credible discussion about Carlson potentially participating in any management of CNN. Paramount Global’s involvement in bidding for Warner Bros. Discovery doesn’t explicitly include him. However, discussions around potential changes include introducing a more conservative tilt with different personalities.
Billionaire David Ellison has thrown in his two cents, suggesting that restructuring CNN could involve major editorial changes. His bid for CNN involved changes that align with a more conservative vision, much to the chagrin of current staff, but potentially exciting for those craving something different from the usual CNN fare. While discussions with the ex-president float around, Ellison imagines a CNN overhaul with people who might share a different ideological vision.
Despite all the noise, CNN is undeniably struggling, evidenced by its viewership numbers plummeting to new depths—a mere fraction of Fox’s substantial audience. Whispers of layoffs linger in the air. As they say in showbiz, the plot thickens. For now, one can only watch as the drama unfolds in the cable news world. Until the cameras stop rolling, loyal viewers and curious onlookers can only stay tuned for the next riveting episode.
