Staff Reports
A new Google advertisement has ignited a firestorm of backlash and ridicule, all thanks to the company’s decision to employ a so-called “nonbinary” influencer to hawk their holiday shopping services. TikTok star Cyrus Veyssi, sporting a flair for the dramatic, lamented about winter dryness. One might wonder why anyone cares about a TikTok sensation’s skincare woes, especially when there are Christmas lists to check twice.
In this ad, Veyssi pulls off the magical feat of turning a dry winter skin crisis into a reason to rush to Google Shopping. Somehow, in the midst of searching for moisturizer, Veyssi manages to proclaim how thrilled they are to uncover shopping options “in stock nearby!” The only thing more shocking than the choice of influencer is the realization that this is what mainstream advertising has come to—trading the joy of Christmas for the latest wrinkle in identity politics.
Google launches WOKE Christmas campaign featuring man wearing women’s clothing complaining about his skin. pic.twitter.com/Rvk7wa5NIh
— Oli London (@OliLondonTV) December 11, 2024
The reaction on social media has been swift and withering, as users saw right through Google’s attempt to be the Grinch that stole the real holiday spirit. Some observers wondered aloud if Google hired the same genius who orchestrated Bud Light’s recent marketing disaster. One user sarcastically noted that while they couldn’t escape Google’s omnipresence, they certainly didn’t have to buy into this cringe-worthy camp of so-called holiday cheer.
Calls for a search engine rebellion have echoed across platforms, with users declaring they would be ditching Google entirely. Enter DuckDuckGo, a search engine that promises to be free of such woke nonsense. Apparently, people would rather embrace a lesser-known alternative than be subjected to more advertisements from companies trying to sound hip without reading the room.
The marketing strategy has experts scratching their heads. Some users outright stated that Google is canceling women in the name of “diversity” while others pointed out that the time of Trump’s presidency may have made this type of corporate pandering a poor choice. As this chaotic saga unfolds, one has to wonder: what’s next? A company holiday party where the dress code is to “identify as festive”? Who needs traditional cheer when companies can just slap a label on it and call it a day?
