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Carl Higbie’s FRONTLINE interview with Matt and Mercedes Schlapp served as a blunt reminder that the conservative movement must make the 2026 midterms its north star, not a sideshow. The Schlapps made clear that CPAC’s mission goes beyond speeches and celebrity guests — it’s about building the ground game, recruiting disciplined candidates, and turning activists into voters.
Matt Schlapp, as chair of CPAC, knows the political landscape and warned against the familiar mistakes that bleed us dry before the finish line. He has repeatedly stressed that short-term losses don’t excuse long-term complacency and that the movement needs strategy, unity, and relentless focus.
Mercedes Schlapp reinforced that message by tying CPAC’s themes to concrete political priorities, arguing that messaging must be sharp and aimed at the swing voters who decide midterms. Her work at CPAC and in conservative communications shows this isn’t idle cheerleading — it’s a coordinated effort to get our arguments into the homes and minds of everyday Americans.
Conservatives should heed Matt Schlapp’s warning: infighting and vanity projects hand victories to the other side. When leaders bicker while voters suffer from rising costs, open borders, and a lawless culture, Republicans lose credibility — and the Schlapps aren’t shying away from saying so.
This moment calls for muscle, not murmurs. Grassroots organizers, local party machines, and principled donors must funnel resources into the crucial state and congressional races where freedom hangs in the balance, not into virtue-signaling gestures that impress cable hosts but fail at the ballot box.
Americans who love liberty should take the Schlapps’ message to heart: CPAC is the training ground and the spark, but victory will be won in precincts, courthouses, and kitchen-table conversations. If conservatives want to preserve the America our parents knew and the future our children deserve, we must treat the midterms like the existential contest they are and act accordingly.
