Staff Reports
The new PJ Media column by Ashli‑Meghan Eskeldson argues something bold: the church trend called “engaging the culture” has slipped from mission strategy into a full‑blown fad. That claim nails down a real problem — churches swapping solid teaching for “happy vibes” and pop‑culture stunts. If you want to know why Sunday services look more like marketing campaigns and less like discipleship, this column is the news peg we need to talk about.
What PJ Media Called Out
Eskeldson points to high‑profile examples that make the point hard to ignore. Big megachurch events have leaned on spectacle — think monster‑truck openings and Barbie‑themed women’s nights — instead of clear Bible teaching. James River Church and its senior pastor John Lindell became a poster child for the debate after a controversial Stronger Men’s Conference drew national attention and a public exchange with pastor Mark Driscoll. The columnist calls this the “happy vibes” aesthetic, and critics say it has more in common with branding than with the gospel.
Where the “Seeker” Model Went Wrong
Remember the seeker‑sensitive, Purpose‑Driven era that once promised to draw people in? It began as a practical way to lower walls and invite outsiders. Over time, though, the same tools that once helped start churches began to calcify into formulaic shows. When seeker‑friendly methods become the default, theology gets watered down and Christian art becomes ad copy. The PJ Media piece argues — rightly — that the fad has outlived its usefulness and now often harms authentic church life.
Why This Matters for Churches and Culture
This isn’t just hair‑splitting about taste. When churches chase clicks and optics, they sacrifice discipleship, sound teaching, and courage. People leave confused about what Christianity actually teaches. Pop‑culture stunts may fill seats for a weekend, but they don’t build faithful, rooted believers. Churches that trade doctrine for dopamine risk becoming entertainment venues that happen to mention Jesus between set pieces.
A Better Way Forward
Pastors and church leaders can still reach outsiders without becoming walking ad agencies. Start with clear preaching, honest community, and art that serves truth instead of pandering to trends. Use culture as a language, not a substitute for the Bible. If we want churches that last, we need less spectacle and more spine. The PJ Media column is a blunt reminder: stop chasing fads and start shepherding souls — or enjoy the show while it lasts.
