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President Trump’s MAGA Inc. super PAC just moved decisively to shore up the Texas Senate fight, filing a $10 million ad buy to boost Attorney General Ken Paxton and hammer his Democratic opponent. The expenditure report shows the buy splits roughly between positive spots for Paxton and negative ads against James Talarico, a signal that Trump is willing to put real muscle behind the Lone Star State.
That intervention couldn’t come at a more critical moment: recent public polls have Put Talarico slightly ahead, and Democrats have poured in far more cash than Republicans in this race. Fundraising tallies and independent trackers show the Democrat vastly outraising Paxton and dominating the airwaves, leaving the GOP scrambling to respond before early voting ramps up.
Conservatives should be thankful that President Trump finally answered the call instead of waiting for another cautious, procedural plan that comes too late. Party operatives have been pleading with the former president to deploy MAGA Inc.’s resources, because a turndown in Texas isn’t just a local loss — it’s a gut punch to the Senate map Republicans must defend.
Make no mistake: the ad strategy is straightforward and necessary — remind voters that Talarico supports higher taxes and expand on why Paxton will fight for common-sense tax relief for families and first-time homebuyers. Left-leaning spending has dominated the narrative so far, so these $5 million pro and $5 million contra spots are designed to rebalance the conversation and put Paxton’s conservative record back in front of Texas voters.
Yes, Paxton carries baggage and the left will never stop dredging up every allegation, but conservatives should remember what’s at stake: a proven commissioner of limited-government values who has twisted arms in Washington and defended Texans’ rights. The alternative is a Philadelphian-style progressive freshman whose ideas would cost Texans more and give Washington more control — the kind of change no patriot should welcome.
This is a wake-up call for every grassroots organizer and small-dollar donor who believes in low taxes, secure borders, and a strong America. If Republicans let a winnable Texas seat slip because national GOP institutions dithered, Democrats will celebrate and the consequences will be felt in every policy fight to come; Trump’s $10 million is a start, but it won’t substitute for boots on the ground and voters in the booth.
The press will howl and the elites will scold, but rank-and-file conservatives know how to judge character and results. Show up, give what you can, and make sure your neighbors understand what a Talarico Senate would mean for taxes, schools, and liberty — because at the end of the day, only engaged patriots can save Texas from a leftward lurch.
